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Analytics Implementation Specialist

6+ Months Contract

Greater Toronto Area- Hybrid

Client is Top 3 Bank 

Job Description

Measurement Solutions - Marketing Capabilities manages all digital marketing analytics tags for The Bank and collaborates with our digital marketing stakeholders to define KPIs, tagging requirements and overall measurement strategy. We translate business requirements into technical specifications for custom digital analytics implementation.

As part of this team, prime responsibility will be to:

  • Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System (Ensighten, Adobe Launch).

  • Consult with digital markers and other partners to obtain a clear understanding of requirements.

  • Ensure all tag implementation are tested before publishing to production

  • Work closely with the Measurement Solutions team members to ensure that the digital projects' marketing tags (Floodlights, Google Analytics, Lytics, Salesforce, Facebook/Meta CAPI, etc) are taken care of.

  • Adobe Target mbox tag implementation

  • Deliver effective defect management, acting on Severity 1 and 2 defects in a timely fashion.

Requirements

  • Javascript – 2 years

  • Web Analytics Implementation experience – 2 years

  • Analytics tagging implementation – Adobe analytics, Google analytics, Marketing tagging implementation

  • Great Communicator


Good to Have:

  • Adobe experience (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch)

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