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Analytics Implementation Specialist

6+ Months Contract or Permanent

Greater Toronto Area- Hybrid

Client is Top 3 Bank 

Job Description

The Digital Data and Analytics (DDA) group is looking for highly motivated and driven individuals to join a team of analytics implementation specialists in a fast-paced environment supporting multiple digital & mobile platforms and applications across many lines of business within The Bank (Canada & U.S.)

Reporting into the Manager of Measurement Solutions, this position is accountable for implementation, continued integration and knowledge transfer of our analytics stack including Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services and Ensighten.

As a whole, the DDA team is responsible for extracting business and customer value from digital data. We provide automated reporting and visualization to business partners, and use advanced analytics, data science and machine learning to build data-driven solutions to deliver richer, more connected personalized experiences to our customers.

Within DDA, the Measurement Solutions team is responsible for managing and enhancing the analytics capabilities of The Banks digital & mobile projects, ad-hoc tagging requests and marketing support with best-in-class measurement strategies. 

Collaborate with our digital stakeholders to define KPIs, reporting requirements, and overall measurement strategy for our digital and mobile customer journeys!

  • Translate business requirements into technical specifications for custom digital analytics implementation using a combination of data layer, processing rules, SAINT classification, report suite configuration, custom JavaScript, JSON and applicable integrations with other systems

  • Manage daily operations and implementation of TD's analytics stack (Adobe Analytics, Adobe Target, Adobe Audience Manager, Adobe Launch, Adobe Mobile Services, Ensighten) and 3rd party marketing tags (DoubleClick, Rakuten, Facebook, etc.)

  • Develop and own all implementation documents such as SDR, Data Layer specifications, custom JavaScript

  • Ensure the timely delivery and accuracy of documentation and technical coding (HTML, JavaScript, ActionScript) via our Tag Management System

  • Collaborate with technology teams on implementation of analytics solutions, including guidance on data layer implementation and troubleshooting, data feeds and integrations with other systems

  • Keep abreast of product updates (Adobe, Ensighten), best practices and proactively follow up with required changes in our implementation and appropriate communications

  • Provide consultative service, training and validation support to quality assurance/testing teams.


  • Experience in analytics, with digital experience preferred

  • Experience of web development including JavaScript, jQuery and Angular

  • Strong understanding of JSON structures and best practices

  • Strong understanding of Native Mobile development standards

  • Strong understanding of JavaScript & Node.js & DOM manipulation, web markup, including HTML5 and CSS3

  • Expertise with tag management tools (DTM, Adobe Launch, Tealium, Ensighten) and their configuration

  • All-hands experience in implementing/troubleshooting/deploying the Adobe stack, Google 360 and/or 3rd party marketing tags using DTM or Adobe Launch or Ensighten

  • Experience in developing Adobe Analytics Solution Design Reference (SDR)

  • Understanding of Adobe or Google Analytics processing rules, SAINT classifications, report suite configuration, and data feeds

  • Experience architecting a Data Layer Specification and guiding the development team on implementation and troubleshooting

  • Experience debugging Adobe or Google Analytics utilizing browser network calls, extensions, and tools such as Fiddler, Charles or Omnibug

  • Ability to own and work independently on assigned deliverables, but also collaborate with multiple team members and stakeholders when necessary

  • Solid communications skills – verbal and written

  • Strong time-management skills and ability to work on multiple projects at once

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